Move your brand with Culture

Metaswap runs funded, performance-based clipping and UGC campaigns for brands — the budget is reserved before anyone posts, creators post to their own TikTok, Instagram or YouTube account, and every view that pays out is read from the poster’s own analytics.

Fund a campaign and buy the clips that carry your brand everywhere. Budget is reserved before anyone posts, and every view you pay for is read from the account that posted it.

Bring your content, or let the creator network make it for you.

01

Bring your content

A stream, a podcast, an ad, a long-form cut — anything worth cutting down.

02

Set your budget

Reserved before anyone posts. Nothing to chase after the fact.

03

Watch it verify

See exactly which views counted, and on whose post.

04

Mass distribute it.

One video becomes a hundred paid clips.

Live campaigns, already funded.

Not a mockup — this is the live board of funded briefs, budget reserved before a single creator applies.

START FROM ANYWHERE

Come with content. Or come get some made.

Metaswap works both ways. Either path ends the same place — your brand, everywhere, with every view verified from the source.

You have content

Already sitting on a stream, podcast, ad or long-form cut? Fund a clipping campaign and our network turns it into vertical shorts and pushes them until the moment is unavoidable.

Start a campaign

You need content

No creative, no roster, no outreach? Publish a rate card and matched creators film against it on their own accounts. The cuts that land then get pushed out by the clipper network.

Book a strategy call

WHAT WE RUN

Every format your brand can fund

Every format reports the same way — views read from the account that posted, never from a screenshot.

Clipping campaigns

Fund a brief and the clipper network cuts your footage into vertical shorts for TikTok and Instagram — each one paid only on verified views. Creators connect the account they post from, and Metaswap reads that account’s own video statistics — through the platform’s API, or a verified account link — to confirm those views and calculate payouts.

UGC campaigns

Publish one rate card and let matched creators film against it. Every submission arrives with its own analytics attached.

Partnerships

Go past one campaign. Invite the creators who perform into your own roster and work with them directly, on your terms.

Not sure which? We build the plan around what your creators actually post. Book a strategy call

THEN MULTIPLY IT

One video. A hundred cuts.

One long-form cut is a hundred short ones nobody has made yet. Fund a clipping campaign and Metaswap’s clippers turn your footage into shorts for TikTok and Instagram — each one paid only on views verified from the clipper’s own analytics, with more platforms on the way. Run it passively: post the brief, approve the clips. Or go deeper: invite the creators who perform into your own community and work with them directly.

WHY METASWAP

Creator media runs on trust. This runs on receipts.

Same creators, same platforms, same content. The difference is what happens to the money and who gets to check the numbers.

Metaswap
The manual way
Casting. One roster, filtered by niche and verified past performance
A spreadsheet of handles nobody else can audit
Rates. One published rate in the brief, identical for everyone
Rates haggled DM by DM
Cost tracking. Spend and effective CPM update while the campaign runs
CPM worked out by hand, weeks after the fact
Proof of views. View counts read from the account that produced them
Screenshots offered as proof a video got views
Getting paid. Budget reserved up front, payouts settled without an invoice
Invoices, chasing, and disputes after the work is done

Budget is reserved in escrow before a single creator can apply, and unspent budget returns to your wallet, accounted to the cent. The 20% platform fee is charged when you fund the wallet, not when a creator posts.

TIME SAVED

The admin work, gone from every campaign.

No invoices

Payouts settle from the reserved budget. Nothing lands in accounts payable.

No screenshot audits

View counts are read from the account that posted, not collected by hand.

No spreadsheet math

Spend and effective CPM compute themselves while the campaign runs.

No chasing

The budget was reserved before anyone applied, so nobody has to chase you.

HOW IT WORKS

How Metaswap works for brands

From a funded account to verified views on real posts — no back-and-forth, no invoice at the end.

1

Post your brief

2

Deposit into escrow

3

Creators apply

4

Clips go out

5

Pay on verified views

PRICING

One number, on the table.

20% on money you move into a campaign, charged when you fund your wallet. No subscription, no seats, no tiers — every brand pays the same rate and gets the whole platform.

20% when you fund a campaign

Added on top of your budget, never out of it — every dollar you fund lands in the campaign balance for creators. Card processing (2.7% + $0.30) is grossed up so the processor’s cut never eats your reach.

  • Unlimited active campaigns
  • Unlimited active creators
  • Unlimited team seats
  • Creator search + invites to funded campaigns
  • Automated creator payouts
Create your workspace

No monthly fee and nothing to cancel — you pay only when you fund a campaign. Run your own numbers first: see the ROI calculator.

FAQ

The questions that decide it.

Still unanswered? A call is 20 minutes and you’ll speak to someone who can change the product.

Who decides which creators are on my campaign?

You do. Search the roster, invite who you want, and approve or decline every applicant — or set the campaign to auto-accept and let the brief filter. Metaswap guarantees the measurement, not the casting.

How do you know a view is real?

Creators connect the account they posted from. We confirm the post is live and public, check it against your brief’s required elements, and read the view count from that account’s own analytics.

What happens to unspent budget?

It returns to your wallet when the campaign closes, accounted to the cent. A campaign can never spend past the cap you set.

How fast can a campaign launch?

Take the call, get your workspace, fund a campaign, submit it. Campaigns pass a short review before going live so every brief reaching creators is clean.

Is there a minimum budget?

No strict minimum. Start with a test budget to find the creators and hooks that convert, then put weight behind the ones that worked.

Can I run concurrent campaigns?

Yes, as many as you want — there is no campaign cap. One wallet funds all of them, each with its own reserved balance, rate and brief.

Runs on receipts.

Budget reserved before a creator applies. Views verified from the account that posted. Your budget only pays for views that ran.

No subscription and no card up front — the only fee is 20% when you fund a campaign.

FOLLOW METASWAP

Watch it run before you sign up.

Campaign drops and creator payouts, posted as they happen.